No Those Shoes Won’t Make You Fit!
We all remember the bombardment of advertisements from a variety of shoe companies about their new “toning sneakers.” They were suppose to work miracles and tone up your legs and butt while walking around way more than those regular shoes. I was always skeptical about these claims, but when it came time for new work sneakers I figured what could be in the harm in trying.
Reebok EasyTones were one of the biggest brands of the “toning sneaker” evolution. Every celebrity around was promoting these shoes, including the Kardashians but then again what don’t they promote now-a-days. EasyTones claimed they could increase calf and hamstring strength by 11% and tone up your butt 28% more than regular sneakers. As of last week though Reebok will be singing another tune about their shoes.
A thorough investigation was led by the FTC into these claims after receiving a lot of complaints. Wouldn’t you know, they found out the shoes were all a bunch of hype! And now Reebok will be paying out a 25 million dollars to consumers for false advertising! The company is still standing behind it’s original claims, but says it has settled to avoid a lengthy legal battle. Sounds a little fishy to me, and like they were scared they’d lose in court but that’s just my opinion.
So people what have we learned here, aside from the fact you could now go online, join the lawsuit, and get a refund for those shoes you dropped $100 on. There is no way to get in shape without actually doing some work. Most of those other equipment and apparel that make these “we can tone without you do anything extra” claims are false. So if you really want to get in shape get up, stop reading this blog, and hit up a class at your local gym or downtown salon pittsburgh. The Verve 360 offers great yoga and pilates classes that will actually help tone your body a lot better than your fancy shoes.