Concept

What type of business do you own?

What type of business to you want to own?

What are your specialties?

What does your community need?

How will your business operate on a daily basis?

How will the concept change over time to accommodate changes in the market or growth of the business?

All of these questions are of key concern when we are in the dreaming phase of a new enterprise. You obviously need to determine where it will be located and what color the walls and shelves will be but you need to be equally concerned with how you will pay the rent, what your long term intent for the business is and if your concept will have staying power to last at least 10 years before needing to be revamped or altered.

The concept is key as it will act as a guide to many other key points we will need to discuss including competition, business model, revenue lines and human resources.