8 Fundamental ways Fairtrade is Important for sustaining our future and planet, PLUS Verve360 further aligns it's beliefs with the Ultimate partner and Leader in Organics and Plastic-Free Hair and Skin-care, Oway

Aubre Stacknick
October 7, 2019

What is Fairtrade? Fairtrade aims to benefit small-scale farmers and workers through trade this helps them to maintain their livelihoods and reach their potential. The ingredients are obtained in an ethical way. Meaning the farmers get paid fair wages and work in safe conditions.

According to the World Fairtrade Organization, Fair Trade Enterprises are born for impact. They are social enterprises that fully practice Fair Trade.

They impact 1m livelihoods, 74% of whom are women. These enterprises transform local communities, pioneer upcycling, empower women, champion refugee rights and practice organic farming. Their impact goes far and wide and the WFTO is their global community.

These are the enterprises of the new economy. They support and trade with each other, speak up collectively, meet regularly and collaborate at trade fairs. It's a movement, a community and an idea.

Fairtrade, the only solution

Some interesting facts regarding Fairtrade from the wfto:

965,700 livelihoods are impacted by Fairtrade
There are 323 Fair Trade Enterprises
54% of senior roles are held by women

Click here to learn more about World Fairtrade Organization.

What's Fairtrade have to do with us?

In an effort to stand behind our philosophy, Verve’s newly appointed Product Ambassador, Steve hit the ground running and we couldn't be more elated! Steve is instrumental in sharing the EXCITING news here at the Verve!

Steve says "Verve has always been the biggest advocate for 360 degrees of wellness, and now, in order to bring you the best possible experience, and in the name of beauty, health, and wellness, we (as a team) have decided to make a radical change to our product line up! 

We’re proud to announce that we’re going ORGANIC!  Introducing O-Way:

This organic hair care and color company, based in Italy, is the best in natural, holistic hair products! Their motto, to live the Agricosmetic life!"

Meet Oway

Oway, What does Agricosmetic mean?

agricosmetics® means growing zero-mile plants, owers and medicinal and aromatic shrubs on their ORTOFFICINA estate, on the hills of Bologna. It means choosing the biodynamic method - the healthiest and cleanest, which does not require the use of chemicals - to obtain pure, ultra-effective essential oils, hydrolates and extracts that become active ingredients in OWAY treatments. 

agricosmetics® is packaging OWAY formulas, rich in natural ingredients, only in glass and aluminum, precious, protective and completely recyclable materials. It means eliminating plastic, which is highly polluting, and unnecessary and super uous packaging and making the necessary tools exclusively in eco-sustainable paper, wood, metal, cotton: natural materials that convey authentic sensations. It means using renewable energy for business processes to reduce the environmental footprint. 

agricosmetics® is creating concentrated products, rich in active ingredients so that, in the salon and at home, they are used in the right quantities, thus avoiding waste. 

agricosmetics® is a way of thinking, a way of life, a conscious choice. It is putting care, conscience and attention in every choice and action, and creating quality products that respect environment and people.

Interested in finding more organic fairtrade companies to support? Check out Fairtrade America.

The Top 8 reasons Fairtrade is the key to our a bright future and environment; You guessed it...

#1. Reforestation projects to store carbon

#2. Prohibiting harmful agrochemicals

#3.Growing trees and crops together

#4.Climate change adaptation training

#5. Wildlife conservation projects

Wildlife Conservation Projects

#6. Fairtrade Carbon Credits

#7. Switching to Green Energy Fuels

#8. Reducing water usage

Check out this article from the Fairtrade Foundation

Contact us today to schedule time with one of our talented, qualified and well versed salon professionals for a hair cut and color tailored to your individual needs and desired look. We look forward to becoming part of your personal care routine.

What do you have to lose when what you have to gain will be so much more.

We hope you will join us in our excitement, and will have more amazing news to bring to you at a later date! Stay tuned!

Click here at Verve360, for further information on our other exciting offerings.

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